The brand's e-commerce catalogue was out of date and hard to search. Shoppers could not find the right product or get a useful answer, so engagement and sales suffered.
What we built- A generative AI knowledge base keeps the product catalogue current.
- A virtual agent answers shoppers' questions in conversation and searches the catalogue by need, not just by keyword.
- Personalised recommendations and cross-sell suggestions inside the same conversation.
- Search-to-purchase conversion doubled.
- Product discovery improved by 15%.
- A shopping experience that answers questions instead of returning lists.