Case studies Retail & CPG
Conversational product search and recommendations for a consumer health brand
A global consumer health company
2×search-to-purchase conversion rate
15%
Better product discovery
Live
Catalogue kept current by the agent
The challenge
The brand's e-commerce catalogue was out of date and hard to search. Shoppers could not find the right product or get a useful answer, so engagement and sales suffered.
What we built
- A generative AI knowledge base keeps the product catalogue current.
- A virtual agent answers shoppers' questions in conversation and searches the catalogue by need as well as by keyword.
- Personalised recommendations and cross-sell suggestions inside the same conversation.
The results
- Search-to-purchase conversion doubled.
- Product discovery improved by 15%.
- Shoppers now get direct answers to their questions.
Related work.
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Separating real promotion uplift from noise
A major retailer
60%projected reduction in manual data collection
IntelGather: an automated intelligence platform for marketing insight
A consumer brand
40%reduction in case resolution time
An agentic customer service hub for a global pharmaceutical company
A global pharmaceutical company
A similar workflow in your business?
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