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Industries · Retail & CPG

A 360-degree view of the consumer.

Agents that find the product, forecast the demand and serve the shopper, across online and in-store channels.

A store manager and an analyst checking stocked shelves in a bright supermarket
2×search-to-purchase conversion rate
Clients in retail
DFSHaleonEngro
What changes

What agents change in retail.

Insights across sales, marketing and supply chain to cut costs, run leaner operations and deliver a personalised, omnichannel experience to a consumer who is more connected and informed than ever.

Outcome 01

Conversion up

Conversational search and recommendations doubled search-to-purchase conversion for a global consumer health brand.

Outcome 02

Promotions on evidence

True uplift separated from noise, so discounts go where they create growth instead of subsidising loyal customers.

Outcome 03

Service at retail scale

Customer service automation that holds through peak season, on the systems you already run.

Workflows we deploy

The workflows that run a retailer.

Each one starts in assist mode beside your team and earns autonomy as it proves itself. Most are live within weeks on the systems you already run.

A store manager and a merchandiser unpacking a delivery in a bright stockroom
  1. 01Product search and recommendationsConversational search, personalised recommendations and cross-sell suggestions that doubled search-to-purchase conversion for a consumer health brand.
  2. 02Demand forecasting and promotion modellingTrue uplift separated from noise, so promotions are planned on evidence.
  3. 03Pricing optimisationPrices tuned by seasonality, price elasticity and live inventory levels.
  4. 04Customer segmentation and propensityCohorts, spend potential and likelihood to buy or churn, so the right message reaches the right customer.
  5. 05Customer service automationNatural language processing and machine learning that improve the contact-centre experience.
Why Addo

The consumer is more connected than any retailer. Agents and good data help you keep pace.

From shopper to shelf

Demand forecasting, pricing and segmentation on one data foundation.

Connected to your commerce stack

Catalogue, e-commerce, CRM and supply-chain systems, rather than a separate app.

Measured in market

Control and treatment groups validate every model before it drives a decision.

Teams in the business

Strategists and engineers alongside marketing, merchandising and supply chain.

Your industry, your rules

Talk to a team that has done this in retail.