Case studies Retail & CPG
IntelGather: an automated intelligence platform for marketing insight
A consumer brand (concept)
60%projected reduction in manual data collection
Concept: we designed this with the client, but it has not been deployed yet. The figures show the impact we projected.
Trends
Consumer trends and brand sentiment tracked
Open models
Llama, Falcon and Hugging Face models on AWS
The challenge
The brand wanted competitive intelligence without an analyst team scraping social media, forums, blogs and news by hand to follow consumer trends and brand sentiment.
What we proposed
- IntelGather gathers public data from social media, forums, blogs and news sites.
- AI segments topics, scores sentiment and writes topic-driven summaries.
- Leaders track brand perception and emerging trends in one place.
Projected impact
- Manual data collection projected to fall by up to 60%.
- Better tracking of consumer trends and brand sentiment.
- Marketing decisions based on evidence.
Related work.
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Baselinetrue organic demand isolated across thousands of products
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A major retailer
80%reduction in information retrieval time
An AI knowledge platform for a bank's credit card division
A leading Australian bank
A similar workflow in your business?
Tell us how it runs today. A strategist and an engineer will work out what agents could do with it and what that would take.