Concept: a solution we designed for a client, with the impact we projected. Not yet deployed.
The challengeThe brand wanted competitive intelligence without an analyst team scraping social media, forums, blogs and news by hand to follow consumer trends and brand sentiment.
What we proposed- IntelGather gathers public data from social media, forums, blogs and news sites.
- AI segments topics, scores sentiment and writes topic-driven summaries.
- Leaders track brand perception and emerging trends in one place.
- Manual data collection projected to fall by up to 60%.
- Better tracking of consumer trends and brand sentiment.
- Marketing decisions grounded in evidence instead of anecdote.