The Challenge
A prominent healthcare organization needed a comprehensive data solution to unify and analyze vast amounts of patient data scattered across multiple systems. The organization faced difficulties in streamlining data management, integrating various platforms, and ensuring data consistency and accuracy across different sources.
The Solution
- Implementation of Salesforce Data Cloud: Customized the Salesforce Data Cloud to meet the specific needs of the healthcare industry, focusing on creating a unified data model.
- Integration with Key Systems: Integrated the Data Cloud with Salesforce Marketing Cloud, Salesforce Health Cloud, Azure Data Factory, and Marketing Cloud Intelligence (Datorama) to ensure seamless data flow and enhance the organization’s marketing and health management capabilities.
- Data Stream and Object Creation: Developed Data Streams, Data Lake Objects, and Data Model Objects to efficiently gather and structure data from various sources.
- Identity Resolution: Established identity resolution rules to unify disparate health data, enabling a 360-degree view of each patient and improving decision-making processes.
The Results
The implementation led to improved data accuracy, streamlined data management, and enhanced analytical capabilities. The healthcare organization now benefits from a more unified view of patient data, leading to better patient care and more effective marketing strategies
Technologies Used
Salesforce Marketing Cloud
Salesforce Data Cloud
Salesforce Health Cloud
Impact by the NUMBERS
30%
Improvement in Data Accuracy
40%
More Streamlined Data Management
25%
Enhancement in Analytical Capabilities
