Retail and CPG

Get a 360-degree view of the consumer journey, and insights across sales, marketing & supply-chain to fast-track retail transformation.


The empowered consumer is more connected and informed than ever before. Retailers must keep pace.

We help retailers leverage the power of advanced analytics, artificial intelligence and machine learning to identify opportunities to decrease costs, increase operational efficiencies, and deliver a frictionless, personalized, omni-channel customer experience.


The Addo Experience

World class customer research and insights

We leverage Data Science and AI to help identify customer cohorts, spend potential, journeys, purchase decision drivers, and more.

Execute insights-driven, intelligent decisions

We deploy enterprise AI systems across your retail business so you gain a strategic focus on your biggest challenges & returns.

Increase AI skills using existing headcount

With the lack of data scientists available for hire, we can help you transform your skilled business analysts into citizen data scientists.

Areas of Expertise

Personalized Product Recommendations

Use AI and machine learning to make recommendations based on thousands of data points and provide more relevant experiences that drive increased conversion rates, average order value, and customer loyalty.

Pricing Optimization

Increase demand and maximize profits by using AI to optimize pricing for different products based on seasonality, price elasticity and real-time inputs on inventory levels.

Customer Service Automation

Use AI technologies such as natural language processing and machine learning algorithms to improve the contact center experience and overall customer satisfaction.

Demand Forecasting

Use machine learning algorithms to predict real-time changes in consumer demand as accurately as possible by automatically recognizing patterns, identifying complicated relationships in large datasets and capturing signals for demand fluctuation.

Customer Propensity Modeling

Analyze data from multiple sources using AI to predict customer behavior — such as likelihood to register, purchase a product, or churn — and improve targeted marketing campaigns.

Customer Segmentation

Make use of AI technologies to automate the process, increase the granularity of characteristics, and improve the accuracy of attribute assignment to consumers to ensure that the right message reaches the right customer.

Data Strategy

Addo’s data strategy framework links the target state to the broader business strategy to ensure alignment, and prioritizes initiatives, projects, and associated business use cases.

Cloud Strategy

We define the end to end Cloud strategy tailored to your unique preferences; conducting the cloud readiness assessment, defining a cloud/multi-cloud adoption roadmap, and conducting ongoing well architected reviews for cloud workloads.

Slide 1

Intelligent Data Platform for a Multinational Telecom Operator

Build a data analytics infrastructure to enable a 360-degree real-time view of customers, business operations and to reduce the cost for business units.

Slide 2

Intelligent Data Platform for a Large Scale US-based Healthcare Network

Building a centralized data analytics platform for various business units to enable efficient decision making for business users.

Slide 3

Customer Service Chatbot Optimization for a Leading Bank

Improving the operability of customer service chatbots to improve conversation flows, better integration with internal systems and better scalability.

Detect fraudulent transactions, assess micro-loan credit risk, and benefit from AI-powered cross-selling and up-selling with Addo AI's Banking and Insurance Services.
Slide 4

Marketing Optimization to Increase ROI for a Multinational Retail Company

Optimizing marketing campaigns by building an AI engine to accurately forecast the demand of our client’s products across 35 worldwide locations.

Slide 5

Predictive Maintenance & Input/Output Optimization for an Oil & Gas Company

Developing a real-time predictive maintenance AI engine using data from multiple sources to detect anomalies in the machinery.

Slide 5

Reverse Linkage Project for the Ministry of Health (MoH) in Indonesia

Enabling data transformation for governments by establishing data foundations and upskilling existing workforce in AI and Big Data for Improved resource management and effective policy-making.

Mobility as a Service by Addo AI
Slide 5

Data Mesh Architecture For a Large Transportation Company

Building a shared Data Analytics Workspace to leverage data as an asset to stay competitive in the industry.

Data Mesh Architecture for a Large Transportation Company
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Related solutions

Cost optimisation

Stay on top of infrastructure expenses by optimizing resource utilization and utilizing billing thresholds and alerts. Our expertise include building an agile, cloud native platform, cloud adoption in microservices-based architecture, and Cloud governance and policy

Data lake implementation

We specialize in building data lakes and ensuring that they don’t turn into data swamps. Raw data is ingested, organised & structured between data tiers where it’s curated at each step. This maximizes business value while minimizing cost of storage.


Gain key insights from your unstructured data to enable improved analytics, data-driven decision making, and applications like Q&A systems, Chatbots & Virtual Assistants, Fraud detection, & more.

Connect with experts at Addo.

Learn how you can help amplify your potential with AI.