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A store manager and an analyst checking stocked shelves in a bright supermarket

Industries Retail & CPG

A 360-degree view of the consumer.

AI that helps shoppers find products, forecasts demand and handles customer service, online and in store.

Clients in retail

  • DFS
  • Haleon
  • Engro
  • Limelight

What AI changes in retail.

Insight across sales, marketing and supply chain that cuts operating costs and gives each consumer a personalised experience in every channel.

Conversion up

Conversational search and recommendations doubled search-to-purchase conversion for a global consumer health brand.

Promotions on evidence

True uplift separated from noise, so discounts go where they create growth instead of subsidising loyal customers.

Service at retail scale

Customer service automation that holds up through peak season.

The workflows that run a retailer.

Each one runs on the systems you already have. It starts beside your team and earns autonomy as it proves itself.

A store manager and a merchandiser unpacking a delivery in a bright stockroom
Product search and recommendationsConversational search, personalised recommendations and cross-sell suggestions for online shoppers.
Demand forecasting and promotion modellingBaseline demand isolated for each product, so promotions are planned on their real uplift.
Pricing optimisationPrices tuned by seasonality, price elasticity and live inventory levels.
Customer segmentation and propensityCohorts, spend potential and likelihood to buy or churn, used to decide who receives each message.
Customer service automationNatural language processing and machine learning that improve the contact-centre experience.

Consumers are more connected and better informed than ever. AI and good data help you keep pace with them.

From shopper to shelf

Demand forecasting, pricing and segmentation on one data foundation.

Connected to your commerce stack

We work inside your catalogue, e-commerce, CRM and supply-chain systems, so your teams have no separate app to adopt.

Measured in market

Control and treatment groups validate every model before it drives a decision.

Teams in the business

Strategists and engineers work alongside your marketing, merchandising and supply-chain teams.

Talk to a team that has done this in retail.

A strategist and an engineer will look at how the work runs today and tell you plainly what kind of AI fits, what it takes and what it will return.