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Case studies Telecommunications

AI quality audit for every contact-centre call

A leading Asian telecom operator

10×increase in the scale of quality audits
Illustrative image
5%

Increase in NPS

50%

Reduction in audit FTE

The challenge

The operator's call-centre quality audit was manual. Reviewers sat through individual calls, so only a small sample was ever checked, feedback to agents was slow, and there was little data to drive coaching decisions.

What we built

  • A speech AI engine transcribes every call and detects the tone of the conversation.
  • A language AI engine scores each call against the quality rubric and extracts insights for coaching.
  • Both engines are integrated with the operator's internal systems and data sources.
  • A dashboard ranks agent performance, tracks call-centre KPIs and recommends where to focus training.

The results

  • Audit hours fell sharply while the number of audits performed rose.
  • Targeted coaching improved the quality of customer care.
  • Customer satisfaction improved, visible in NPS.

A similar workflow in your business?

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