Technologies used

Google Cloud Platform

Google Cloud Platform

Tensorflow

Tensorflow

BigQuery

BigQuery

Google Data Studio

Google Data Studio

React

React

NodeJs

NodeJs

Smart Cities

Personalised Citizen Journeys for Government Agency

Impact by the number

 1

20%

Increase in citizen interaction with digital services

30%

Increase in services viewed per session

Smart Cities

Personalised Citizen Journeys for Government Agency

The challenge

A government agency wanted to improve citizen engagement and track the quality of service being offered.

The solution

An application was built that delivered personalized and tailored content about government services to users in a hyper-localized model. Its three pronged solution:

  • Divides citizen-base into groups based on demographics and application usage which creates personas to give key insights about citizens..
  • Provides persona (services or event) based recommendations to citizens via mobile app for better engagement with government services.
  • Identifies discontent citizens through reduced engagement and notifies these customers about tailored events and services which had the highest anticipated degree of interest.

The results.

Increased Ability : to reshape marketing strategies and retain customers.

Increased Customer Engagement: by personalized app experience.

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