INDUSTRY
Retail and CPG
Get a 360-degree view of the consumer journey, and insights across sales, marketing & supply-chain to fast-track retail transformation.
OVERVIEW
The empowered consumer is more connected and informed than ever before. Retailers must keep pace.
We help retailers leverage the power of advanced analytics, artificial intelligence and machine learning to identify opportunities to decrease costs, increase operational efficiencies, and deliver a frictionless, personalized, omni-channel customer experience.
WHY ADDO AI
The Addo AI Experience
World class customer research and insights
We leverage Data Science and AI to help identify customer cohorts, spend potential, journeys, purchase decision drivers, and more.
Execute insights-driven, intelligent decisions
We deploy enterprise AI systems across your retail business so you gain a strategic focus on your biggest challenges & returns.
Increase AI skills using existing headcount
With the lack of data scientists available for hire, we can help you transform your skilled business analysts into citizen data scientists.
Areas of Expertise
Personalized Product Recommendations
Use AI and machine learning to make recommendations based on thousands of data points and provide more relevant experiences that drive increased conversion rates, average order value, and customer loyalty.
Pricing Optimization
Increase demand and maximize profits by using AI to optimize pricing for different products based on seasonality, price elasticity and real-time inputs on inventory levels.
Customer Service Automation
Use AI technologies such as natural language processing and machine learning algorithms to improve the contact center experience and overall customer satisfaction.
Demand Forecasting
Use machine learning algorithms to predict real-time changes in consumer demand as accurately as possible by automatically recognizing patterns, identifying complicated relationships in large datasets and capturing signals for demand fluctuation.
Customer Propensity Modeling
Analyze data from multiple sources using AI to predict customer behavior — such as likelihood to register, purchase a product, or churn — and improve targeted marketing campaigns.
Customer Segmentation
Make use of AI technologies to automate the process, increase the granularity of characteristics, and improve the accuracy of attribute assignment to consumers to ensure that the right message reaches the right customer.
Data Strategy
Addo’s data strategy framework links the target state to the broader business strategy to ensure alignment, and prioritizes initiatives, projects, and associated business use cases.
Cloud Strategy
We define the end to end Cloud strategy tailored to your unique preferences; conducting the cloud readiness assessment, defining a cloud/multi-cloud adoption roadmap, and conducting ongoing well architected reviews for cloud workloads.
Related solutions
Cost optimisation
Stay on top of infrastructure expenses by optimizing resource utilization and utilizing billing thresholds and alerts. Our expertise include building an agile, cloud native platform, cloud adoption in microservices-based architecture, and Cloud governance and policy
Data lake implementation
We specialize in building data lakes and ensuring that they don’t turn into data swamps. Raw data is ingested, organised & structured between data tiers where it’s curated at each step. This maximizes business value while minimizing cost of storage.
NLP
Gain key insights from your unstructured data to enable improved analytics, data-driven decision making, and applications like Q&A systems, Chatbots & Virtual Assistants, Fraud detection, & more.